« Back to search
Position Detail Project Manager, Interactive Marketing - Email Atlanta, GA Date: 10/12/2009
Company: The Home Depot
Category: E-Commerce
Type: Full-time
Travel: 0-25%
Relocation no
POSITION DESCRIPTION
POSITION PURPOSE - The Interactive Marketing and e-Business Project Manager is responsible for executing online and offline marketing and/or e-Business initiatives designed to increase sales, enhance The Home Depot's distinctive brand position, and maximize profit for The Home Depot stores and e-commerce properties. This person will play a key role in executing THD's Call, Click, Visit marketing strategies associated with one or more interactive marketing media (Web, mail, catalogs, email, DRTV, search engines, portals, and affiliate marketing). This person will work closely with numerous agency and vendor partners and be charged with executing multiple initiatives against aggressive schedules and online/offline sales goals. As the principle driver of their initiatives, this person will work across functional groups (e.g. Merchandising, Marketing, Logistics, IT, etc.) to coordinate efforts and ensure success. To drive revenue, strategy, and new customer acquisitions through the email marketing channel. Develop and drive the strategy for our email programs to generate sales, acquire new customers and increase brand awareness. Manage our email marketing program and contribute to the overall strategic direction of our online marketing presence. Manage relationships with HD.com cross-functional teams and store marketing teams to attain email marketing and Home Depot goals. This key leader will be responsible for all day-to-day operations of our program and be our resident expert on all aspects of email marketing.
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES - * Become the subject matter expert for assigned multichannel marketing media. Learn and report on best practices, industry standards, and legal requirements associated with assigned projects * Lead initiatives throughout the project lifecycle; including discovery and initial assessment, program and/or requirements definition, creative brief, program implementation and launch, and ongoing measurement and reporting. Develop supporting processes as needed. * Help integrate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations, etc. * Measure ongoing effectiveness of programs against target metrics. Develop and execute ongoing enhancement/optimization strategy based on measured performance and customer feedback. * Coordinate integrated teams from one or more external agencies or functional organizations supporting managed initiatives * Responsible for initiative budget, goals, and schedule. Manage variances and communicate progress and issues to management.
NATURE AND SCOPE - * Typically reports to Director, Multi-Channel Marketing * No associates report to this role on a permanent basis, but requires the leadership of a work group: assign and review work, train and contribute to performance appraisal (but not hiring, firing or disciplinary action).
ENVIRONMENTAL JOB REQUIREMENTS - * Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. * Typically requires overnight travel 5% to 20% of the time. ESSENTIAL SKILLS MINIMUM QUALIFICATIONS * Must be eighteen years of age * Must pass the Drug Test * Must pass the Background Check * Must pass pre-employment tests if applicable
EDUCATION REQUIRED - * The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
YEARS OF RELEVANT WORK EXPERIENCE - 3
PHYSICAL JOB REQUIREMENTS - * Most of the time is spent sitting or standing in the same location or there may be a need to stoop regularly or move/lift light material or equipment (typically less than 8 pounds).
ADDITIONAL QUALIFICATIONS - * Project management experience associated with Interactive Marketing and/or Web projects. Knowledge of MS Project, PowerPoint, and MS Office. Ability to understand the basics of technology associated with direct marketing, online marketing, and e-Business.
PREFERRED QUALIFICATIONS - * Develop email strategy and promotional/event calendar * Support enterprise initiatives, promotions and events * Creation of new email programs (PIP Out of Stock, Cross-sell etc) based on business needs and growth * Lead creative strategy and execution for emails. Provide direction to various agencies. * Responsible for building and managing corporate email databases and integration including updates, hygiene, raw data feeds, process flows and business rules * Develop segmentation and contact strategy * Manage master customer database * Manage Preference and Privacy database at Acxiom * Ensure compliance for Customer Preferences in accordance with FTC CanSpam regulations and The Home Depot-s Privacy Policy. * Development of new business rules as needed for managing Customer Preference database * Management of 3 core vendors (BKV, Exact Target, Acxiom) plus as needed vendors (ePrize, Omniture) * Responsible for growth of opt-in database through multiple programs such as search, co-registration, sweepstakes and others * Responsible for reporting on email program KPIs, merchandising departments and products, competitors, etc * Responsible for management of $3 million email budget * Support business by supplying email coverage as needed for non-marketing functions such as customer satisfaction surveys, reminders, backorders and order updates
KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES - * Excellent strategic and creative skills * Strong decision making and problem solving skills * Strong analytically with demonstrated financial and business planning skills * Outstanding written and verbal communication skills * Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented * Influential; practiced in negotiating with others in ways that result in win-win outcomes
Apply now »
« Back to search
Watch for similar jobs
Project Manager, Interactive Marketing - Email Job
Date: Nov 5, 2009
Location: Atlanta, GA, 30309, USA
Position Detail Project Manager, Interactive Marketing - Email Atlanta, GA Date: 10/12/2009
Company: The Home Depot
Category: E-Commerce
Type: Full-time
Travel: 0-25%
Relocation no
POSITION DESCRIPTION
POSITION PURPOSE - The Interactive Marketing and e-Business Project Manager is responsible for executing online and offline marketing and/or e-Business initiatives designed to increase sales, enhance The Home Depot's distinctive brand position, and maximize profit for The Home Depot stores and e-commerce properties. This person will play a key role in executing THD's Call, Click, Visit marketing strategies associated with one or more interactive marketing media (Web, mail, catalogs, email, DRTV, search engines, portals, and affiliate marketing). This person will work closely with numerous agency and vendor partners and be charged with executing multiple initiatives against aggressive schedules and online/offline sales goals. As the principle driver of their initiatives, this person will work across functional groups (e.g. Merchandising, Marketing, Logistics, IT, etc.) to coordinate efforts and ensure success. To drive revenue, strategy, and new customer acquisitions through the email marketing channel. Develop and drive the strategy for our email programs to generate sales, acquire new customers and increase brand awareness. Manage our email marketing program and contribute to the overall strategic direction of our online marketing presence. Manage relationships with HD.com cross-functional teams and store marketing teams to attain email marketing and Home Depot goals. This key leader will be responsible for all day-to-day operations of our program and be our resident expert on all aspects of email marketing.
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES - * Become the subject matter expert for assigned multichannel marketing media. Learn and report on best practices, industry standards, and legal requirements associated with assigned projects * Lead initiatives throughout the project lifecycle; including discovery and initial assessment, program and/or requirements definition, creative brief, program implementation and launch, and ongoing measurement and reporting. Develop supporting processes as needed. * Help integrate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations, etc. * Measure ongoing effectiveness of programs against target metrics. Develop and execute ongoing enhancement/optimization strategy based on measured performance and customer feedback. * Coordinate integrated teams from one or more external agencies or functional organizations supporting managed initiatives * Responsible for initiative budget, goals, and schedule. Manage variances and communicate progress and issues to management.
NATURE AND SCOPE - * Typically reports to Director, Multi-Channel Marketing * No associates report to this role on a permanent basis, but requires the leadership of a work group: assign and review work, train and contribute to performance appraisal (but not hiring, firing or disciplinary action).
ENVIRONMENTAL JOB REQUIREMENTS - * Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. * Typically requires overnight travel 5% to 20% of the time. ESSENTIAL SKILLS MINIMUM QUALIFICATIONS * Must be eighteen years of age * Must pass the Drug Test * Must pass the Background Check * Must pass pre-employment tests if applicable
EDUCATION REQUIRED - * The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
YEARS OF RELEVANT WORK EXPERIENCE - 3
PHYSICAL JOB REQUIREMENTS - * Most of the time is spent sitting or standing in the same location or there may be a need to stoop regularly or move/lift light material or equipment (typically less than 8 pounds).
ADDITIONAL QUALIFICATIONS - * Project management experience associated with Interactive Marketing and/or Web projects. Knowledge of MS Project, PowerPoint, and MS Office. Ability to understand the basics of technology associated with direct marketing, online marketing, and e-Business.
PREFERRED QUALIFICATIONS - * Develop email strategy and promotional/event calendar * Support enterprise initiatives, promotions and events * Creation of new email programs (PIP Out of Stock, Cross-sell etc) based on business needs and growth * Lead creative strategy and execution for emails. Provide direction to various agencies. * Responsible for building and managing corporate email databases and integration including updates, hygiene, raw data feeds, process flows and business rules * Develop segmentation and contact strategy * Manage master customer database * Manage Preference and Privacy database at Acxiom * Ensure compliance for Customer Preferences in accordance with FTC CanSpam regulations and The Home Depot-s Privacy Policy. * Development of new business rules as needed for managing Customer Preference database * Management of 3 core vendors (BKV, Exact Target, Acxiom) plus as needed vendors (ePrize, Omniture) * Responsible for growth of opt-in database through multiple programs such as search, co-registration, sweepstakes and others * Responsible for reporting on email program KPIs, merchandising departments and products, competitors, etc * Responsible for management of $3 million email budget * Support business by supplying email coverage as needed for non-marketing functions such as customer satisfaction surveys, reminders, backorders and order updates
KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES - * Excellent strategic and creative skills * Strong decision making and problem solving skills * Strong analytically with demonstrated financial and business planning skills * Outstanding written and verbal communication skills * Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented * Influential; practiced in negotiating with others in ways that result in win-win outcomes
Nearest Major Market: Atlanta
Job Segments: Management, Manager, Marketing, Project Management, Technology
Apply now »
| Find similar jobs: | Acworth GA Management Jobs, Atlanta GA Management Jobs, Atlanta IT Jobs, Atlanta Marketing Jobs, Atlanta Project Manager Jobs |
« Back to search