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Position Detail Sr Mgr Consumer Insights Atlanta, GA Date: 08/21/2009
Company: The Home Depot
Category: Marketing
Type: Full-time
Travel: 0-25%
Relocation no
POSITION DESCRIPTION
POSITION PURPOSE The Consumer Insights team provides market intelligence, primary research and consulting to The Home Depot-s senior leadership team to support major strategic decisions with actionable insights about our customers. The Senior Manager is responsible for developing and managing the execution of primary and secondary research projects for a broad range of internal clients, including the executive leadership team, Marketing, Merchandising and Store Operations. He/she acts as a subject matter expert on the home improvement customer and provides ongoing strategic thought leadership about our markets, product categories and competitors.
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES * Develop long-term consulting relationships with internal stakeholders to identify and address business issues pertaining to our customers, markets, product categories and competitors. * Propose, develop, and manage the execution of primary research in support of the company?s strategic objectives. * Review and monitor secondary/syndicated information sources. * Deliver concise findings and recommendations that integrate data from different domains to provide a holistic view of the customer and the marketplace.
NATURE AND SCOPE * Typically reports to Director Consumer Insights * Accountable for direct supervision of the work activities of others. In addition to personnel issues -- including selection, termination, performance appraisal and professional development of subordinates.
ENVIRONMENTAL JOB REQUIREMENTS * Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. * Typically requires overnight travel 5% to 20% of the time. ESSENTIAL SKILLS MINIMUM QUALIFICATIONS * Must be eighteen years of age * Must pass the Drug Test * Must pass the Background Check * Must pass pre-employment tests if applicable
EDUCATION REQUIRED The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
YEARS OF RELEVANT WORK EXPERIENCE - 8
PHYSICAL JOB REQUIREMENTS * Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. * On rare occasions there may be a need to move or lift light articles.
PREFERRED QUALIFICATIONS * Masters Degree in Marketing Research or Statistics, or MBA * Experience in client side marketing research * Experience in retail and/or consulting
KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES * Highly collaborative team player who is focused, self-motivated, detail oriented, and flexible ? able to adapt to changing priorities and tight timelines. * Technical competency in a broad array of qualitative and quantitative methods and analyses, including Ethnography, Copy Testing, Brand Positioning, Concept Testing, Segmentation, Key Drivers Analysis, Price Elasticity, Choice Modeling * Project management skills, including the ability to manage external suppliers to deliver actionable insights in a timely and cost-effective manner * Consulting skills, including the ability to define the needs of internal clients and link outcomes to objectives * Analytical skills, including the ability to assimilate extensive amounts of detailed data and to see the big picture, providing actionable/influential recommendations * Quantitative reasoning skills, including the ability to work with numbers and to summarize quantitative data in graphical or tabular forms * Thought leadership skills, including the ability to recognize trends/opportunities and formulate hypotheses and recommendations relevant to the business * Written and verbal communications skills, including the ability to present complex information to senior executives * Adept at PowerPoint and Excel
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Sr Manager Consumer Insights Job
Date: Nov 22, 2009
Location: Atlanta, GA, 30309, USA
Position Detail Sr Mgr Consumer Insights Atlanta, GA Date: 08/21/2009
Company: The Home Depot
Category: Marketing
Type: Full-time
Travel: 0-25%
Relocation no
POSITION DESCRIPTION
POSITION PURPOSE The Consumer Insights team provides market intelligence, primary research and consulting to The Home Depot-s senior leadership team to support major strategic decisions with actionable insights about our customers. The Senior Manager is responsible for developing and managing the execution of primary and secondary research projects for a broad range of internal clients, including the executive leadership team, Marketing, Merchandising and Store Operations. He/she acts as a subject matter expert on the home improvement customer and provides ongoing strategic thought leadership about our markets, product categories and competitors.
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES * Develop long-term consulting relationships with internal stakeholders to identify and address business issues pertaining to our customers, markets, product categories and competitors. * Propose, develop, and manage the execution of primary research in support of the company?s strategic objectives. * Review and monitor secondary/syndicated information sources. * Deliver concise findings and recommendations that integrate data from different domains to provide a holistic view of the customer and the marketplace.
NATURE AND SCOPE * Typically reports to Director Consumer Insights * Accountable for direct supervision of the work activities of others. In addition to personnel issues -- including selection, termination, performance appraisal and professional development of subordinates.
ENVIRONMENTAL JOB REQUIREMENTS * Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. * Typically requires overnight travel 5% to 20% of the time. ESSENTIAL SKILLS MINIMUM QUALIFICATIONS * Must be eighteen years of age * Must pass the Drug Test * Must pass the Background Check * Must pass pre-employment tests if applicable
EDUCATION REQUIRED The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
YEARS OF RELEVANT WORK EXPERIENCE - 8
PHYSICAL JOB REQUIREMENTS * Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. * On rare occasions there may be a need to move or lift light articles.
PREFERRED QUALIFICATIONS * Masters Degree in Marketing Research or Statistics, or MBA * Experience in client side marketing research * Experience in retail and/or consulting
KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES * Highly collaborative team player who is focused, self-motivated, detail oriented, and flexible ? able to adapt to changing priorities and tight timelines. * Technical competency in a broad array of qualitative and quantitative methods and analyses, including Ethnography, Copy Testing, Brand Positioning, Concept Testing, Segmentation, Key Drivers Analysis, Price Elasticity, Choice Modeling * Project management skills, including the ability to manage external suppliers to deliver actionable insights in a timely and cost-effective manner * Consulting skills, including the ability to define the needs of internal clients and link outcomes to objectives * Analytical skills, including the ability to assimilate extensive amounts of detailed data and to see the big picture, providing actionable/influential recommendations * Quantitative reasoning skills, including the ability to work with numbers and to summarize quantitative data in graphical or tabular forms * Thought leadership skills, including the ability to recognize trends/opportunities and formulate hypotheses and recommendations relevant to the business * Written and verbal communications skills, including the ability to present complex information to senior executives * Adept at PowerPoint and Excel
Nearest Major Market: Atlanta
Job Segments: Management, Manager
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